The Question
Dear Dr. Emma,
My father is in his early 80s and has definitely been struggling to follow conversations – especially in noisy restaurants or when we're all together as a family. He insists everyone else is "mumbling," but we can all see he's missing things. I suggested he get his hearing checked, and he said he might "just pop into Costco one of these days." I want to be supportive, but I'm not sure that's the best solution. What would you recommend?
– Trying to Help in Wyckoff
The Answer
Dear Trying to Help,
Thank you for this thoughtful question – this kind of situation is incredibly common and, believe it or not, one I hear weekly in my practice.
First, a quick nod to your dad:
He's not wrong that people often do mumble. But when everyone seems to be doing it, it's often a sign that the ears aren't processing sound as clearly as they used to. It's great that he's at least open to getting help – that's a huge step in the right direction.
Now let's talk about Costco. I think it's wonderful that places like Costco have helped raise awareness and access to hearing aids. They've brought the idea of hearing health into everyday conversation – and for many people, that's a great place to start.
That said, hearing care isn't one-size-fits-all. Your father isn't buying batteries or picking up snacks – he's investing in a sense that connects him to the world, his family, and his independence. A big-box retail setting simply isn't designed to deliver the level of attention, customization, or long-term support that many older adults truly benefit from.
In my own concierge practice, for instance, we spend time in our patients' homes. We see their daily routines, understand how they socialize, and tailor care in a way that's deeply personal. It's not just about amplifying sound – it's about making communication easier and restoring confidence. That level of nuance isn't typically built into retail models, even with talented providers on staff.
If your dad does go to Costco, I'd call that a win – it means he's taking action. But if you'd like him to explore a more thorough, relationship-based approach, you might suggest just trying a home consultation first. Many of us offer low-pressure visits that include testing, device trials, and clear education – no sales pitch, no rush.
Helping your father doesn't mean pushing him – it means partnering with him, gently. He doesn't need to be "convinced." He needs to feel heard.
You're already on the right track.
With warmth,
Dr. Emma
Concierge Audiologist & Expert Contributor
Anywhere Audiology
201-731-8828 | www.anywhereaudiology.com
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